The Souled Store, a Mumbai-based direct-to-consumer (D2C) fashion brand, has experienced significant growth in recent years. Here we will let you know about the souled store net worth and it growth. As of May 2023, the company was valued at ₹817 crore. In the fiscal year ending March 2024, The Souled Store reported a revenue of ₹365 crore and a net profit of ₹18 crore, marking a 54.5% year-over-year growth and its first profitable year.
Revenue: ₹365 crore (₹360 crore from operations and ₹5 crore from financial gains)
Net Profit: ₹18 crore
Year-over-Year Revenue Growth: 54.5%
EBITDA Margin: 5.21%
Return on Capital Employed (ROCE): 6.38%
Total Assets: ₹225 crore as of March 31, 2024
Employee Count: 820 as of April 30, 2025
The company’s profitability was achieved despite increased expenditures, including ₹150 crore on procurement, ₹68 crore on advertising, and significant rises in rent and employee benefits.
Souled Store Net Worth 2025
The founders of The Souled Store have an estimated net worth of INR 485 crores. According to Tracxn, the souled store valuation is approximately ₹817 crores. At the end of FY24, The Souled Store’s total assets were valued at around $27 million (approximately INR 225 crores). The company has raised a total of $29.7 million in funding.
Founders of souled store
The Souled Store is a well-known Indian merchandise brand, founded in 2014 by Vedang Patel, Aditya Sharma, and Rohin Samtaney. Vedang Patel currently serves as the CEO.
Founded in 2014, The Souled Store has carved a niche in the Indian fashion market by offering apparel and accessories inspired by pop culture. The brand operates 18 brick-and-mortar stores across India and has a robust online presence. Its product lineup includes clothing, footwear, accessories, and merchandise featuring themes from superheroes, movies, and TV shows.
The company’s growth has been fueled by strategic funding rounds, raising approximately $30 million to date. Notable investors include Elevation Capital, Xponentia Capital, and RPSG Ventures
🧠 Strategic Focus
Apart from Souled Store Net Worth, here is something more to know about it. The Souled Store’s success can be attributed to its focus on:
Pop Culture Merchandise: Catering to fans of various franchises, tapping into a dedicated customer base.
D2C Model: Maintaining control over branding and customer experience.
Product Diversification: Expanding beyond apparel to include a variety of merchandise.
Offline Expansion: Establishing physical stores to complement its online presence.
The Souled Store Revenue 2025
The Souled Store has reported a revenue growth of 54.5% for the fiscal year ending in March 2024, achieving a total of ₹360 crore, up from ₹233 crore in FY23. The company has also turned profitable as a retail and direct-to-consumer (D2C) brand.
🔮 Future Outlook of Souled Store
With a solid financial foundation and a loyal customer base, The Souled Store is well-positioned for continued growth. The company aims to expand its product offerings and increase its retail footprint, potentially exploring international markets.
